Marketing Ch-9 - 1075 Words

PF16- 09 Multiple Choice Identify the choice that best completes the statement or answers the question. _C___ 1. According to your text, ____ are small technology-based firms operating in international markets within two years of their establishment and realizing as much as 70 percent of their sales outside the domestic home market. a.|natural globals| b.|multinational corporations| c.|born globals| d.|born multinationals| e.|multinational enterprises| __B__ 2. The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany s a.|gross domestic product.| b.|gross domestic product per capita.| c.|gross national product.|†¦show more content†¦a.|Trading company| b.|Strategic alliance| c.|Licensing| d.|Direct ownership| e.|Exporting| _A___ 14. An alliance between Honda and Ford would most likely be classified as a.|a strategic alliance.| b.|a joint venture.| c.|direct ownership.| d.|a multinational enterprise.| e.|contract manufacturing.| __B__ 15. IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA s level of commitment to international marketing? a.|Licensing| b.|Direct ownership| c.|Exporting| d.|A trading company| e.|A joint venture| _C___ 16. Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure. a.|international division| b.|internationally integrated| c.|export department| d.|geographic area| e.|matrix| _B___ 17. Which of the following is most likely to engage in direct ownership activities internationally? a.|Internationally integrated structures| b.|International division structures| c.|Export department structures| d.|Import department structures| e.|Outsourcing structures| _B__ 18. 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